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GEL Proximity is a B2B Platform which connects eShops, Logistics Operators and Couriers to the innovative last mile services. The Platform is a tech-connector which offers thousands of Collection Points and proximity delivery services managed by the main Italian Operators. GEL Proximity repositions the end customer at the heart of the logistics process, ensuring a better online shopping experience by introducing multiple delivery customization options to the cart. The dropout rate is significantly reduced, improving the revenue generated by the online experience.