Data Economy & New Ways Of Living

Personalive

Personalive combines market research, marketing and multichannel business model advisory, customer analytics and CRM projects, based on the Dynamic Personas™ original approach of analysis and interpretation of people profiles in a multichannel and multidimensional scenario. As a diamond, the person becomes dynamic showing different facets according to contexts, purposes and micro-moments. Personalive was founded in January 2016 by Andrea Boaretto, Oscar Lambrughi and Francesca Travi.

Personalive combines market research, marketing and multichannel business model advisory, customer analytics and CRM projects, based on the Dynamic Personas™ original approach of analysis and interpretation of people profiles in a multichannel and multidimensional scenario. As a diamond, the person becomes dynamic showing different facets according to contexts, purposes and micro-moments. Personalive was founded in January 2016 by Andrea Boaretto, Oscar Lambrughi and Francesca Travi.